Digital Punch Card Promotion to Drive Back to School Sales for Danone

Danone CA Back To School 2023_


Danone was looking to make ‘lunchtime legendary’ and maximize the effectiveness of their in-store displays and activations to drive sales frequency and basket size during the back-to-school timeframe.


Snipp developed a digital punch card program where consumers who spent $15 on Danone products over single or multiple transactions could upload a photo of their receipt at and register to earn a legendary lunchbox. Once they hit the desired threshold, they will get a link to a micro rewards store to choose their color lunchbox. 


Consumers could track their rewards status on the microsite, developed and hosted by Snipp. Snipp also executed reminder emails during the campaign to remind consumers of their status and how close they are to receive their lunch box.  


For every valid submission received during the promotion, Danone donated $25 to Breakfast Club of Canada, up to a maximum of $22,500. 


Snipp Solutions: Contests & Promotions, Receipt Processing