Digital Cash-Back Program to Drive Trials for Glucerna

Abbott Laboratories Glucerna - Try It On Us


Abbott Laboratories wanted to drive trials by essentially providing a 'free' way to allow consumers to try the product - for their brand Glucerna.

Snipp developed a digital cash-back program where Consumers could make a purchase, submit their receipt by texting GLUCERNA15 to 811811, by email to or online at and receive what they spent back. Capped at $15, consumers could choose to receive their money back in the form of a virtual visa, paypal or venmo.

Snipp Solutions:  Contests & Promotions , Receipt Processing