SC Johnson launched the Glade Pumpkin Offer to drive awareness, trial, and sales of Glade seasonal fragrances during the fall season.
Consumers could visit the promotional website https://www.gladepumpkindebateoffer.com/Home complete a registration form, and receive a $3 off digital barcode on qualifying Glade® products at participating stores. The offer provided an easy, no-purchase-upfront path to savings, helping shoppers discover and purchase seasonal Glade scents.
A lightweight registration experience and instantly redeemable retail offer helped generate engagement while encouraging trial and purchase throughout the fall fragrance season. This is the second year this program is running on the Snipp platform
Snipp Solutions: Snipp Offers