Creating User Generated Content for Pringles


Kellogg's wanted to build a connect with teens and millennials for Pringles and create UGC - user generated content leveraging social media.

Consumers are asked to watch videos of 2 high school /college bands playing on Pringles Cans (as home made drum kits ). They can then vote for their favorite video. The winning college receives a prize. Consumers are then asked to submit a video of themselves playing drums on Pringles cans on the websites Game Day Greats, Harris Teeter or with hashtags for Twitter and Instagram and a gallery will host the user submissions, moderated by Snipp. Select submissions are entered for a chance to win money for their high school band or gift cards to participating stores.