Creating On-Premise Engagement for Sazerac

Fireball was looking to engage their consumers with a fun and interactive way, while they were on premise focusing on the Friday night bar crowds.

As part of a larger National “Fireball Friday” on-premise program, Snipp helped Fireball create an engaging Instant Win game. Consumers would start by texting “Fireball Friday” to 811811, they would be driven to a registration page https://FireballFriday.com. Once registered they would ”Spin to Win” were they would could win one of many digital prizes such as Lyft credits, AMC eGift Cards and Pandora Premium. Bonus prizes were given away on Fridays!