Creating Brand excitement and sales for Crayola - Sweepstakes & Instant Win



Crayola wanted to create brand excitement, increase basket size and tie in their association with Minor League Baseball for a promotion.

Snipp created a sweepstakes program where consumers who purchased at least $8 worth of participating Crayola products in one transaction at any retailer could send in their receipt by texting in the keyword ALLSTAR to 811811, by email to or via web upload at to receive an entry into a sweepstakes. The grand prize was a trip for four to a Minor League Baseball All-Star game including a host of VIP experiences.