Pabst wanted to drive awareness of their “Not Your Father’s Mountain Ale” product, as well as create engagement in a fun environment for consumers. Snipp created a age and state-gated sweepstakes promotion, where consumers can register on a custom branded microsite and receive a variety of prizes: Grand prize of an Xbox console (100 drawings), Surprise and delight Game Stop e-gift card valued at $25 (1 per grand prize winner). The registration site also collects valuable consumer data, such as email address, location, and phone number. Microsite can be accessed.
