Converting Consumers and Driving Sales for Kruger in Canada

Kruger sought a way to convert their Shopper Mom demographic over to their Sponge Towels product, as well as steadily drive their sales in-store.

Snipp established a sweepstakes coalition program that encouraged consumers to purchase Kruger Sponge Towels by rewarding them with a chance to win a Kitchen-Aid mixer. The relevancy of this reward to the demographic, coupled with the intuitive, digitized entry mechanic (simply upload your receipt to a custom branded web portal hit home with consumers.