Situation: To promote their Sauza and Herdez brand families ahead of Cinco de Mayo, Beam wanted to release several incentives, including an IRC, recipes, and branded merchandise, while gaining insight about their consumers. All the promotions were printed in a coupon book that was attached as a necker to Sauza bottles and distributed by mail.
Solution: With SnippWin, Snipp's full-fledged promotions platform, Beam was able to quickly launch a sample giveaway program to measure how many people interacted with the coupon book and participated in the promotion. Consumers that saw the offer could text SAUZA to 811811 to claim a special Casa Sauza® Tequila cooler bag (while supplies last!). Snipp coordinated fulfillment and delivery of the prize.