Before the launch of a gift-with-purchase program, Lutron needed a way to test the program to see how their sales reps would react to selling it to end consumers. Snipp created a distributor-facing phase, where sales reps could share a test site with distributors so that they can understand how easy it will be for contractors to participate in the upcoming program. Distributors can text LUTRON to 811-811 to receive a URL to a custom microsite page, to illustrate the convenience for the end consumer.
