Building Loyalty for Busch Beer



Anheuser-Busch wanted to incentivize sales and build loyalty through brand engagement and rewards for their Busch Beer brand.

Snipp is running a pilot program on its integrated SnippCheck and SnippLoyalty platforms where consumers who purchase any qualifying Busch Beer product can submit a picture of their purchase receipt via sms using keyword BUCKS to 811811, by email to or via web upload at Buschbucks.comto earn points for each product purchased. SnippCheck will validate all receipts for this program as well as age and state gate the entries. Additional points can be earned for non-purchase activities on social media. Members can redeem the accrued points for physical rewards such as Busch branded Caps, Jackets, T-Shirts etc. Reward fulfillment is being provided by a vendor using an API.

The program is live in three US states Georgia, North Carolina and Ohio from July 4, 2016 for an initial three month test period before being rolled out nationally.