King Arthur Flour wanted to build excitement around the brand – traditionally a commoditized product, reinforce the image of the brand as the ‘choice of bakers’ and gain traction among specific retailers.
Snipp is running ‘King Arthur Bakeaway’ program, a text-to-win sweeps where consumers text the keyword BAKEAWAY and receive a link to the microsite to register to enter the sweeps for a chance to win one of 2 grand prizes or one of 500 coupon prizes. SnippCheck will identify one winner from the east coast and one from the west coast, based on the receipt data.
