Building Brand Awareness and Increasing Registrations for Graco

Graco was launching a new stroller travel system exclusively at Babies “R” Us, and needed to build registrations and brand awareness with a turnkey sweepstakes solution. Snipp created a turn-key sweepstakes, including text-to-enter and winner notification. Consumers can enter a sweepstakes to win a Graco Uno2Duo Stroller and a $2,500 shopping opportunity to fulfill their baby registry, by texting UNO2DUO to 811-811, with a reminder to register on the Babies “R” Us site. The contest is being promoted through social media channels.