Titos wanted to drive summer sales, drive engagement and build brand affinity through charitable donation of rewards.
Snipp created a program where consumers over 21 can purchase any Tito's vodka bottle and submit their receipts by texting in the keyword SmokinSummer to 811811 or via web upload at http://www.titosgiveback.com/Default.aspx to receive an entry into a sweepstakes. Titos also donated $1 to a charity of their choice. Snipp age and state gated the program entries to adhere to alcohol consumption laws and to enable local selection of charities.
