Building Brand Affinity for Pernod Ricard Jameson - Sweepstakes

Pernod Ricard Jameson Barrel_web

Pernod Ricard wanted to create excitement around the brand and boost brand affinity amongst existing consumers of Jameson.

A sweepstakes program where consumers who make a qualifying purchase can submit their receipt by texting in the keyword BARRELBAR to 811 811 or uploading it on a promotion microsite to win branded barrel bars. Receipts are validated by SnippCheck via an API integration on the client site.