Budweiser points and music rewards program

Budweiser and their agency partners launched a program on the SnippRewards platform to incentivize sales and convert offline purchases into King Club memberships.

With every purchase of Budweiser, members receive a five credit Pin Code valid for over four million tracks from all four Major Labels plus Independent Labels. Hits include the newest songs from Foo Fighters, fun., The Rolling Stones and Rihanna. The SnippRewards Platform Web Channel has been integrated with the Budweiser King Club Loyalty Platform and the platform is accessible to legal age, new and existing King Club members.

Measured results: The promotion drove a significant lift in membership for Budweiser’s King Club, and saw repeat purchase behavior of two or more cases, and engagement rates two times the brand’s industry benchmark.