Brand Building for Red Bull in Canada

Red Bull wanted to drive home their partnership with the video game Street Fighter V, while simultaneously bolstering their Shell retail channel. Snipp established a sweepstakes rewards program for Red Bull and their consumers. Consumers can win a Street Fighter themed prize by registering for the program on a custom branded microsite. Consumers can access the site via direct link or by texting the special keyword “RED BULL” to 811-811.