Boosting Retail-Specific Holiday Seasonal Sales for Sparkling Ice

Sparkling Ice sought a way to drive sales over the critical holiday shopping period at their Ahold retail channel. Sparkling Ice had a successful holiday program with Snipp in 2016, leading to its relaunch in 2017. For the 2017 iteration, consumers can earn music rewards redeemable on a branded holiday microsite once they reach certain spend thresholds at Ahold – the number of music downloads they earn depends on how much they spend. Entry into the program is facilitated via web-upload: consumers simply upload their receipt with the qualifying purchases to