Kellogg’s wanted to push sales of their Eggo brand and capitalize on the back-to-school season. They also wanted to focus solely on their Ahold retail channel. The main goal of the program was to increase basket size.
Snipp created a continuity rewards program, that offers consumers a $10 Ahold physical gift card once they reach a 5 qualifying product purchase threshold. To submit their purchases to the program, consumers can text-in their receipt using the keyword EGGO sent to 811-811, or upload it to a custom branded microsite accessible at www.eggostockup.com.