Activating Child Safety with Car Seat Innovation for Newell

Newell’s Graco brand developed an innovative car seat design which accommodates growing children. In order to drive sales for this product and get it into the hands of families, the brand needed an resonant campaign. Snipp created an activation that encouraged the purchase of the car seat with incentives and technology. Consumers who make the purchase simply snap a photo of their receipt and submit it to earn a NUK Everlast Sippy Cup, with whom Graco is partnering, and a coupon. NUK is another Newell brand, and the co-branded initiative will collect valuable marketing data. Graco leverages the flexibility of the Snipp platform to link to specific retailer promotions, providing additional value and incentives for the consumer and best positioning the program to drive sales lift.  The Snipp platform allows consumers to submit their receipts via SMS by texting 4EVER to 811-811, or via web upload