Abbott Laboratories wanted to drive a digital solution to grow CRM database and keep consumers from churning for their brand Glucerna.
Snipp developed a gift with purchase program to drive consumers to increase typical spend amounts and to drive repeat engagement to keep them from straying to competitive brands. Consumers who purchase $35 or more worth of Qualifying Products in the same transaction from a Qualifying Retailer can submit their receipt to receive a $10 digital visa prepaid card. Receipts can be submitted by texting GLUCERNA to 811-811, via email at redeem@glucerna-great-savings.com, or online
