Relaunching Retailer Specific Sales Program for General Mills

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General mills wanted to repeat a successful retailer specific program from the previous year to drive further sales back into the retailer.

Snipp relaunched the 'Back to School Heroes’ program on our receipt processing platform targeted at Shopper moms in the back to school season. Consumers who purchase $20 worth of qualifying General Mills products at Metro Inc. in Canada can send in their receipt by texting in the keyword GIFTCARD or via web upload at http://backtoschoolrewards.ca to receive a physical $10 metro gift card.