Ritesh

Uncategorized

We Are Snipp! (A Holiday-ish Album)

Like the rest of the world, we celebrated the holiday season with the obligatory Christmas/Holiday party. Except, when you’re a company like ours, spr...

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SnippLoyalty | snipp news

Brand (New) Loyalty!

The big news on the Snipp home front is our recent acquisition of SwissPost’s Loyalty and CLM platform, which we closed in February 2015. The acquisit...

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Mobile Receipt Processing | Shopper Marketing

Long Live Rebates (with SnippCheck!)

It’s no secret that rebates have long been one of those promotion marketing tools that skirts a fine line between effective and downright sleazy.

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The US Could Learn A Thing Or Two From How Text Messaging Is Used In Developing Countries

I travel back and forth between the USA and India and its always fascinating to see the evolution of mobile usage in each country.

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SnippWin (Contests and Promos)

SnippCheck Can Now Talk To Apps (And Anyone Else) Via Our New API

We’re very pleased to announce the launch of our new SnippCheck API. Now SnippCheck’s industry-leading receipt processing capabilities can be easily i...

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Uncategorized | SnippWin (Contests and Promos)

SnippCheck Is Great For Trade Promotions

Did you know trade promotions account for over $75 billion in annual spend? Or that trade promotions account for over 70% of all marketing budgets?

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SnippWin (Contests and Promos) | SnippCheck (Receipt Processing)

Stats & Facts: Loyalty and Incentive Program Overview and Data for 2013-2014

We had to pull together a presentation on loyalty program usage and related statistics for a proposal, and I figured it is useful data for others to h...

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Uncategorized

Top 10 Mobile Trends For Brands and Marketers in 2014

Its that time of the year again. 2013 was an incredible year for mobile, and if anything 2014 is shaping up to be even more momentous and exciting.

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Uncategorized

2013 In Hindsight: A Look Back at My Predictions For The Year

At the beginning of this year, I wrote a column on the Top 10 mobile trends for brands and marketers for 2013. I know, I know…the massive post-holiday...

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Mobile Marketing 101

Great Moments in Mobile Marketing: Smart TXTBKS

We tip our hat at truly unique and innovative mobile marketing campaigns from around the world. Smart TXTBKS: SMS Textbooks for the Philippines Of lat...

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Mobile Marketing 101 | SnippWin (Contests and Promos)

Mobile Is Transforming The Path To Purchase For CPG. Duh.

Last week I chanced upon this report fromJiWire looking at the impact of mobile on the Path To Purchase for CPG(i.e. grocery store items). The email w...

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Mobile Marketing 101

Introducing SnippWin!

Over the years we created a whole range of mobile promotion campaigns for our clients. We’ve done straight up mobile text to win sweepstakes; mobile p...

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Augmented Reality | Apps

Great Moments in Mobile Marketing: Mobile Medic Augmented Reality App

We tip our hat at truly unique and innovative mobile marketing campaigns from around the world.

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Uncategorized | SnippWin (Contests and Promos)

Why SnippCheck Is Great For Trade Promotions

For those who don’t know, SnippCheckis our mobile receipt processing solution. Its app-free, retailer-agnostic, works on 100% of all phones and just d...

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QR codes | Mobile Marketing 101

7 Deadly Sins As Applied To QR Codes (seen on Mobile Marketer)

This column was originally posted on Mobile Marketer Daily on May 20, 2013. QR codes have been mocked, debased, abused and downright hated, oftentimes...

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Mobile Receipt Processing In The Real World: A Case Study

A lot of effort and energy is going into mobile receipt processing applications of late – and with good reason. Automated receipt processing with your...

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QR codes

Golden Rules for Making Good Looking QR Codes (And Great QR Campaigns)

QR codes have become the workhorses of mobile marketing, taking over from where text messaging left off. The biggest drawback to QR codes though have ...

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Uncategorized | QR codes

Are QR Codes Losing Their Magnetism?

A few days ago, I was quoted in an article in Mobile Marketer about QR codes and whether they were losing their magnetism. I had about twenty minutes ...

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