Turning Receipts Into Results. Data, Attribution & Insights
The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth of incomparable data on shopping habits, product, and retailers, and tracking purchases receipts is one of the best proof-of-purchase mechanisms for both one-off promotions and loyalty programs. Receipts have also become a game-changer for any purchase based activation as it provides a universal and frictionless way to capture real, verified purchase data across all retailers without requiring complex POS integrations or retailer-specific partnerships.
This makes receipts an unrivaled source of 100% attribution as receipt scanning data ties actual spend directly to a campaign, promotion, or loyalty initiative, with full visibility into retailer, product, and shopper. Brands can see the real impact of marketing efforts on sales, validate redemptions with certainty, and even uncover cross-purchase patterns that inform future strategy.
Let’s dive deeper into the data you can get from receipt processing, receipt analysis techniques and how it can shape your marketing strategy.
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Activate Users In Any Channel...
Any Program type
Validate any Purchase or Non-Purchase Transaction (to enhance your purchase data!)
Using Receipt processing, you can validate multiple types of transactions
Purchase
Non - Purchase
Packaging
Selfie
Image
Survey
Review
Social
Custom
Retailer - retailer specific channel promotions
Purchase Dates & Times
Brand/s purchased
Repeat Purchase - by quantity or spend
Receipt Count By Day - find out the most popular times your consumers prefer to shop
Average Receipt Amount By Store - see which retailers your consumers spend the most money at
Receipt Per Member By Store - find out which retailers drive the most brand program engagement
Receipts Per Member By Geography ( Including Average Receipt Amount by Geography)
Full Basket Analysis of Each Consumer’s Shopping Trip - Products purchased, competitors, brand names, category analysis, basket size, behaviors, and prices.
Undertaking account-specific instead of national programs
Creating limited time offers around certain calendar periods, days of the week, or even times of the day
Understand the competitive shopping landscape, to combat the competition and find partnership & coalition opportunities
Develop re-targeting programs for future CRM activities
SnippCheck, our market-leading, retailer-agnostic receipt processing and transaction validation platform, powers programs that engage consumers across the path to purchase - in-store, at home, and online. It powers scalable promotions and loyalty programs while delivering 100% attribution, tying verified spend directly to campaigns, products, and retailers. With basket-level insights and unified first-party data, SnippCheck gives brands a true single customer view to drive smarter marketing decisions.
To consult with one of our experts on a specific promotion or activation, contact us by clicking here.
Receipt data is information present on a receipt, obtained post a purchase or transaction. It includes details such as the retailer / store, location, date and time of the transaction along with the items bought, quantity, prices, any applicable taxes or discounts, and the total amount paid.
Receipt data is captured through receipt scanning and OCR (optical character recognition) technology. OCR recognizes letters and numbers within a digital image (such as photo of a receipt or invoice) and ‘reads’ the image to produce editable and searchable text. Consumers upload a photo of their paper or digital receipt as part of a promotion, rebate, or loyalty program. AI-powered receipt processing technology then extracts and structures the information into usable data.
Receipt data provides a complete and unbiased view of consumer purchases across retailers and channels. It shows what was actually bought, when, and where, helping brands measure sales, campaign effectiveness, and understand shopper behavior.
Basket composition (what products are bought together)
Price sensitivity and promotion response
Share of wallet vs. competitors
Cross-retailer purchase trends
Frequency and recency of purchases
Unlike media metrics (impressions, clicks), receipt data provides 100% attribution by tying a specific marketing campaign to an actual in-store or online purchase. This helps close the gap between digital engagement and offline sales.
Receipt data is based on real purchase proof, and is therefore one of the most accurate and reliable forms of first-party purchase data. Advanced fraud detection ensures accuracy by validating retailer details, timestamps, and line items. Receipt data solutions are designed to comply with GDPR, CCPA, and other privacy laws.