Cyber Monday - Tips for a Magnificent Monday [Infographic]

Cyber Monday is one of the biggest consumer shopping events of the year, even surpassing Black Friday.It's the perfect opportunity for brands and retailers to acquire new customers and boost sales. But with everyone competing for a slice of the pie, how do you get your fair share?

This infographic gives you a snapshot of the landscape of one of the biggest shopping events of the year along with some unconventional ideas to make that Monday magnificent! 

Some Statistics

• 63% of shoppers like discovering products they weren’t looking for
• 72% of Americans say that product packaging influences their purchase
• 77% of shoppers have abandoned a purchase due to unsatisfactory shopping conditions
• 37% of shoppers trust influencers over brands
• 75% of D2C brands will offer subscription services by 2023

11 Unconventional Tips for a Magnificent Monday

1. Start a Countdown - to create urgency and harness FOMO

2. Bundle Your Products - to incentivize customers to spend more

3. Create a Gift Guide - to help customers find new products

4. Harness first-party Data - and AI for a more tailored offering

5. Layer Your Promotions - for added sales and customer engagement Eg: GWP + Sweeps

6. Creative Packaging - to help your products get noticed

7. Partner with Influencers - to create a buzz around your brand / offer

8. Digitize Physical stores in the metaverse - to increase reach

9. Run Retargeting Ads - to win back abandoned baskets

10. Offer Free Shipping - to encourage uncertain shoppers

11. Adopt No Questions Asked Returns - to drive impulse purchases and build trust

Cyber Monday Vs Black Friday - What the Data Tells Us

SPEND

• US shoppers spend $10.7B during Cyber Monday. Almost $2 billion more than Black Friday
• Cyber Monday shoppers spend $12 million per minute at peak times

MARKET

• 88% of the world’s 50 biggest retailers offer Cyber Monday deals

• Amazon’s share of top 1,000 website visits during Cyber Monday is 25%

DEMOGRAPHIC

• On average, men spend 69% more than women on Black Friday and Cyber Monday

• 65% of Gen Z shoppers participate in Black Friday or Cyber Monday

BEHAVIOR

• 9pm is the busiest hour on Cyber Monday

• 56% of Cyber Monday online purchases are made on mobile

Cyber Monday's Hottest Gifts

ELECTRONICS

• Apple Watch Series 8

• AirPods Max

• Dyson Airwrap Styler

GAMING

• PlayStation 5

• Xbox Series X

• Pokémon Scarlet/Violet

  TOYS

• Got2Glow Fairy Finder

• Mini Brands

• Squishmallows

SOURCES

• https://www.businessinsider.com/guides/deals/is-black-friday-or-cyber-monday-better?r=US&IR=T

• https://www.facebook.com/business/insights/interactive-reports/holiday-shopping

• https://www.ipsos.com/en-us/news-polls/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions

• https://www.prnewswire.com/news-releases/37-of-consumers-trust-social-media-influencers-over-brands-301538111.html

• https://grow.bigcommerce.com/rs/695-JJT-333/images/%20BigCommerce_H219-Shipping-Report.pdf?

• https://www.gartner.com/smarterwithgartner/top-10-trends-in-digital-commerce

• https://www.salecycle.com/blog/featured/11-black-friday-and-cyber-monday-online-retail-stats/

• https://cloud.google.com/blog/topics/retail/2021-black-friday-cyber-monday-season-recap-with-google-cloudhttps://www.digitalcommerce360.com/2020/12/03/nearly-all-top-50-online-retailers-promote-cyber-monday-deals/

• https://www.digitalcommerce360.com/2021/12/13/amazon-increases-share-of-web-traffic-during-the-cyber-5/

• https://www.prnewswire.com/news-releases/inside-the-holiday-shopping-cart-what-marketers-should-know-about-black-friday-and-cyber-monday-300363574.html

• https://news.adobe.com/news/news-details/2022/Adobe-Forecasts-209.7-Billion-Holiday-Season-Online-U.S.-Cyber-Monday-to-Top-11-Billion/default.aspx

Put a Fresh Spin on Your Contests Promotions and Sweepstakes - Contact us to learn more