Evolution is the Key to Successful Lead Nurturing
One-size-fits-all simply doesn’t work for lead nurturing. Every business has unique solutions and unique customers. And that means you need a unique strategy.
Recorded at The Virtual Martech Summit Europe, join Snipp VP of Sales EMEA, Mario Invernizzi, and New Statesman Media Group Marketing Director, Sam Fairburn, for this informative fireside chat.
During the 30-minute session, Mario and Sam explain why you need to be constantly planning, testing, and optimising your lead nurturing strategy to keep up with evolving consumer habits. You’ll also discover why putting consumers at the center of your marketing and communication strategy is the key to complete lead nurturing as well as:
- What lead nurturing really means
- Why and how to nurture leads
- Real-world examples of successful lead nurturing