With more than a 100 million viewers each year, Championship Sunday is one of the largest sporting events of the year, and the biggest stage to tell a brand story. TV spots during the big game are some of the most expensive of the year. However, now with the multitude of viewing options and various mediums of interaction, marketers need to effectively navigate this brave new world armed with more than traditional TV ads. In order to tap into Championship Sunday’s evolving consumer engagement opportunity, we’ve put together an overview of some key trends that will play out in this year’s game.
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