Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand – despite the dizzying array of options open to them – comes down to treating each customer as a valued individual, with their own unique behaviors and personal preferences. While this may have seemed a tall order in the past, nowadays, technology makes this kind of intimate relationship not only possible… but expected. With Netflix and Amazon offering up highly customized recommendations based on every historical interaction with their platforms, customers today anticipate the same level of familiarity from other services. In this era of relevance, it is incumbent on brands to go the extra mile in order to understand their customers and tailor offers to their specific needs. This is where data-based segmentation and advances in personalization technology come into play. In order to help our brand and agency partners get up to speed on where segmentation and personalization are expected to lead marketing in 2019 and beyond, we’ve put together a primer on the key trends to follow.
© 2019 Snipp Interactive Inc.
*Not applicable to Snipp Research Programs **Only applicable to Snipp Research Programs