White paper: 3 Back-To-School Lessons You Should Have Already Learned in 2018
TheBack-to-schoolshopping season is right around the corner, and many brands are planning and strategizing their marketing mix to ensure they win sales during this critical period. The brands that will realize success will be the ones who have learned these three simple lessons that stand to shape how the 2018 Back-to-School season unravels.
What you’ll learn:
The power of the ‘digital native’ Gen Z demographic and how you can target them in your marketing campaigns
The rise of ‘influencers’ and tactics to succeed with influencer marketing
The importance of in-store promotion for this shopping period and how to activate your consumers in- store