Segmentation & Personalization - Marketing Matters for 2021 and Beyond
According to McKinsey & Company "the $152 billion US digital advertising industry will lose access to most third-party data, which has powered programmatic advertising." Although this sounds devastating, marketing teams needn’t roll over and cry ‘uncle’ just yet! Brands have to pivot to new, more meaningful ways to understand, reach and engage with their customers -- while also respecting their privacy.
So what are the considerations for brands looking to leverage data, analytics and technology to deliver highly personalized communication and offerings to customers? Read more in this white paper!