Omnichannel Loyalty: Connecting Consumers, Channels and Campaigns
Today’s consumers shop across multiple channels, using multiple devices. According to an HBR survey as many as 73% of customers use multiple channels during their shopping journey. Brands today need to factor in not just online and offline channels but ensure that they are varied and diverse (including newer trends of contactless shopping and curb-side pickups) and ultimately interconnected to provide a seamless shopping experience. Rather, an Omnichannel experience.
Find out what brands need to consider to make their Omnichannel Loyalty programs work.