Customer Retention Tactics for your Multichannel Loyalty Program
It’s a well-known fact that retaining existing customers is much cheaper than acquiring new ones. Now, more than ever, effective customer retention strategies have become crucial for brands. But building customer loyalty in a COVID world is not just about offering reward points and promotions – it’s also the effort a brand shows in addressing customer needs, eliminating friction points and adding value to interactions across every channel. Here are some retention strategies to consider this year to avoid churn and burn.