White Paper: From Segmentation to Personalization- Making Marketing Matter 2019

Fostering brand loyalty is the end goal of all marketing efforts.  In this white paper, you'll uncover key stats and issues such as:

• 91% of consumers are more likely to shop with brands that recognize, remember, and provide them with relevant offers and recommendations
• 62% of consumers expect companies to send personalized offers or discounts based on items they’ve already purchased
• Only 18% believe businesses treat people’s personal data in an honest and transparent way