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White Paper: From Segmentation to Personalization- Making Marketing Matter 2019
Fostering brand loyalty is the end goal of all marketing efforts. In this white paper, you'll uncover key stats and issues such as:
- 91% of consumers are more likely to shop with brands that recognize, remember, and provide them with relevant offers and recommendations
- 62% of consumers expect companies to send personalized offers or discounts based on items they’ve already purchased
- Only 18% believe businesses treat people’s personal data in an honest and transparent way