Inflation and the Ever-Evolving Shopper
Snipp conducted a survey to better understand American consumers’ behaviors and shopping preferences during these current inflationary times. The survey validates many recognized behaviors including shopper’s return to physical retail and reveals surprising insights about their brand loyalty, store choices and price sensitivities.
Some key behavioral insights from Snipp’s report include:
- 60% of those surveyed reported they shop in physical stores more than they did compared to the same time last year
- 57% have switched to a new retailer to save money, 51% choose similar items from a different brand when their favorite item is out of stock
- Compared to the same time last year, 32% shopped more at Walmart and 39% shopped less at Target
Download the report and embrace these trends in your marketing strategy.