Unboxing Value: A Guide To Holiday Season Marketing For 2023 

As the retail world contends with last year's lingering economic shadows, the upcoming holiday season offers up a mixed (gift) bag of opportunities and challenges. While US and European consumers wrestle with escalating living costs, American shoppers are still enthusiastic about the holidays. Across the pond, European consumer confidence is starting to bloom amidst a backdrop of price sensitivity and deal-seeking behavior. In our latest white paper on holiday season marketing for 2023, we explore these dynamic shifts in consumer behavior, unveiling key insights and trends that will shape the festive landscape, including:

• Discounts Drive Early Shoppers: NRF and Gartner highlight that 57% of US consumers are hunting for deals earlier than ever, scouting for discounts before major holiday retail events commence.
• European Bargain Bonanza: With 58% of European consumers worried about rising prices, they're adapting by exploring private-label brands, turning to discount stores, or embracing online shopping.
  
• The Omnichannel & Flexibility Advantage: As consumers demand seamless access to 'everything, everywhere, all at once', omnichannel shopping and flexible fulfillment become vital performance differentiators.

With consumer wallet share at stake, brands and retailers must showcase exceptional agility and adaptability throughout the extended, promotion-fueled 2023 holiday marketing season. Download our white paper to discover 6 Holiday Marketing Strategies to 'Sleigh' the Competition. Leverage these tactics to pave the way for a truly merry festive season!