Trends in Sports Marketing

Are you ready to take your sports marketing strategy to the next level? With the North American sports market set to exceed $83 billion in value this year, sports marketers must navigate a complex digital landscape to engage fans effectively. From the explosion of second-screen experiences to the rise of sports betting, NFTs, mixed reality, and metaverse activations, it's a whole new ball game. But don't worry, we've got you covered. In our latest white paper, we'll explore the most exciting developments in sports marketing , and provide our insights on how to help marketers stay ahead of the curve. Some key trends we’re noticing include:

• Platforms Are Creating Broader, More Global Sports Audiences: With OTT platforms, Americans are tuning into Formula One, and Europeans are gaining appreciation for American Football! As Amazon, Apple and even TikTok invest in live streaming, new, multicultural audiences are being spawned.
• Technology Is Enabling Immersive Fan Experiences: With digital stadiums, Phygital sports merchandising, and  ‘wow’ moments during live events, digital technology is being used to enhance the viewing experience , in person or at home.
• NFTs Are Enabling New Models of Fan Investment: NFTs are evolving the universe of sports fandom, giving fans novel ways to invest in their favorite teams and athletes. Digital collectibles, fan tokens, and blockchain-enabled tickets, to name a few, are creating entirely new business models and revenue streams for sports organizations.

Don't miss out on the biggest sports trends and key plays for sports marketing. Download our white paper today and get ready to score big!