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Alcohol Guide 2021 WP title img 457x258

Adapt Your Marketing to these Top Trends for 2021 in the CPG Alcohol Industry

The Alcoholic Beverage industry is shaking up as Americans look for different ways to crack open a cold one with their crew:

  • Drinking at home was the norm for 2020, but 55% of Americans of legal drinking age reported they would rather drink at home to for comfort, cost, and responsibility.
  • Premiumization is driving the Hard Seltzer market, with sales of hard seltzers up 68% in 2020 from previous years, as consumers find the fizzy drinks a healthier choice to beer and wine.
  • Millennials and Gen Z drink less than their parents—but they do shell out for the good stuff and try new brews and cocktails when out at a bar or restaurant.

Learn more: download our trend report now!

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