Adapt Your Marketing to these Top Trends in the CPG Alcohol Industry
The Alcoholic Beverage industry is shaking up as Americans look for different ways to crack open a cold one with their crew:
- Drinking at home was the norm during the pandemic, but 55% of Americans of legal drinking age reported they would rather drink at home for comfort, cost, and responsibility.
- Premiumization is driving the Hard Seltzer market, with sales of hard seltzers up 68% in 2020 from previous years, as consumers find the fizzy drinks a healthier choice to beer and wine.
- Millennials and Gen Z drink less than their parents—but they do shell out for the good stuff and try new brews and cocktails when out at a bar or restaurant.