SnippInsights enables you to tap into unprecedented purchase and behavioral consumer data captured from first party shopping data, by SnippCheck – our market leading receipt processing engine, in POS devices and tied to your in-store promotions.
SnippInsights now brings you an advanced level of basket analysis including transcription, brand identification, and categorization of receipts. This advanced report helps make sense of complex consumer behaviors and purchase patterns at a product, brand & category level.
This extensive information. summarized in interactive and dynamic reports, can be turned into actionable insights as well as helps measure the effectiveness of marketing campaigns, enabling intelligent advertising and marketing decision making.
Robust Feature Set for Powerful Analysis
- Purchase behavior including qualifying SKU quantity and total spend
- Reasons given if there are invalid receipts
- Registration details from qualifying users
- Sales behavior data – average spend, total basket spend, location data, retailers, time of day and day of the week
- Downloadable reports in multiple formats
- Customer service tool to allow your CS team to manage consumer relationships
- Individual logins for your team members
- Interactive data visualizations to allow easy manipulation of data .
Advanced Basket Analysis – Highlights
Brand & Category Level Shopping Data:
Find out where, when and how your customers are shopping.
Know how much is your brand being purchased as a % of the total shopping basket.
Learn what competitive products/ brands your customers are purchasing. Are they buying your product/ brand along with your competition?
Understand how the above metrics and insights differ amongst various retailers.
Personalization & Segmentation:
Derive insights from this data to enable customer segmentation for communication down to an individual level, to influence shopping behavior based on the aggregate metrics.
Discover brand and category level discounting trends.
Advantage to Brands
Access to some of the most reliable and detailed data direct from customer receipts
Gain in-depth business intelligence to create marketing strategies that use data to its fullest potential
Observe shopping patterns over time and location for hyper-targeting and custom personalization
Obtain a competitive advantage by seeing how demand for your products compares
Identify opportunities for coalition programs
Easy to understand visualizations of complex data
Reports & Services
Key campaign metrics including users and submissions, broken down by source
Item Purchase Details:
Comprehensive listing of products purchased for each valid processed receipt
Displays exception source address, link to receipt image and exception comment
Incomplete User Report:
Detailed listing of incomplete users with total submissions and last submission date
Detailed listing of invalid receipts with receipt image links and invalid reasons
Invalid Submissions & Reasons:
Aggregate count of invalid submissions grouped by each invalid reason
Other Reporting Metrics:
Demographics: by age and gender and Receipt Submission: by web, email, mobile upload, API
Transcription of 1000 receipts with data visualizations
Available Across Our Entire Product Suite
Snipp Insights Product Features
|Sales behavior data including average spend, total basket spend, location data, retailers, time of dayand day of the week|
|Purchase behavior including qualifying SKU quantity and total spend|
|Invalid receipt reasons|
|Qualifying user registration details|
|Customer service tool to allow your CS team to handle the relationship with your consumers|
|Discrete logins to accommodate deactivation of accounts as needed|
|Powered by SnippCheck (Promotions, Rebates and Loyalty only)|
|Campaign Overview Report|
|Item Purchase Details Report|
|Products Purchased Report|
|Qualified Registration Data|
Interactive data visualizations to allow for easy manipulation of data
Transcription Services: Transcription of 1000 receipts and data visualizations including:
|Up to 3 pre-defined rewards or Standard SnippRewards Store|
|Full Basket Analysis with Product Categorization|