An column by Snipp President Ritesh Bhavnani, in Mobile Marketer
Top 10 mobile marketing trends for 2016
This year is expected to be epic for mobile.
There will be 2 billion smartphone users worldwide next year. According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.