Summer Sales Lift for Wrigley and Driving Meijer Foot Traffic
Wrigley wanted to incentivize purchase of their Red White and Blue packs over the summer season. A retail specific program for Meijer retailers was sought to increase foot traffic in-store. Snipp created a summer-themed sweepstakes promotion, allowing consumers to shop for qualifying Wrigley products at Meijer over a specified summer period and submit their receipt for sweepstakes entries. Entry is as simple as submitting a receipt proving purchase on a Wrigley microsite (with a SnippCheck widget built-in) at https://www.meijer.com/mmssummer, or via mail-in AMOE. Rewards range from Lollapalooza Music Festival Tickets, amusement park passes, and Meijer gift cards.