Kellogg’s wanted to update its Family Rewards Program to simplify and enhance the CX and improve efficiencies of the program
Kellogg’s is leveraging Snipp's Receipt Validation Technology (integrated via API) to power their KFR program https://www.kelloggsfamilyrewards.com/ to validated all purchases across the brand portfolio, for a seamless CX and to deliver invaluable shopper and basket data for a better understanding of consumers purchase behaviors. Consumers simply have to do fun activities (upload a receipt, view a video, participate in a quiz, answer a poll) and each activity gets them 1 token and 1 sweeps entry. Consumers who reach 5 tokens a month can pick a prize of their choice.
Snipp has been powering the KFR program since 2013