Sparkling Ice needed a way to incentive Hispanic shoppers and reward them with something that would resonate. Additional KPIs include:
- Sales lift
- Increase volume of singles at Hispanic retailers in Florida
- Drive awareness of Sparkling Ice for the Hispanic population in Florida
- Promote a 360 campaign with media, in-store events, and conversion tactic
Leveraging our Digital Rebate Center for Sparkling Ice, Snipp established a rewards program targeted at the Hispanic market rewarding consumers with a $5 AMC Gift Card. To earn a reward, consumers can purchase qualifying Sparkling Ice products at retailer in Florida, and then register on a custom branded rebate portal. After registration, they can submit their receipt to prove purchase and earn their reward. Consumers can text FAMILIA to 811-811; email firstname.lastname@example.org; or online at https://www.siptosavings.com. The entire program is in Spanish.
This is the 6th program on the Snipp Sparkling Ice Rebate Center!