Driving Holiday Sales and Engagement for Constellation Brands
Constellation Brands was looking to drive holiday sales lift and engagement for its Sparkling Ruffino wines
Constellation partnered with Snipp to offer a gift with purchase program, allowing consumers who purchased two or more bottles to submit their receipt to an age and state-gated platform via text by messaging RUFFINO to 811-811 or web upload at www.cheersholidaywine.com and receive a $6 prepaid reward card. This was third in a series of Constellation wine programs for the year leveraging a custom age and state gate to align with legal requirements.
Additionally, Constellation was able to secure additional signage at retail leveraging this mobile marketing promotion.