Building Retail Relationships and Driving Basket Size & Frequency for P&G
P&G wanted to increase portfolio awareness with scale activation as well as drive basket size & frequency at Costco. This is the first ever P&G shopper marketing campaign at Costco
Snipp created a continuity program where consumers who spend $100 on P&G items in a single or over multiple transactions can submit their receipt via branded website https://www.getpgoffer.com or physical mail in to earn a $25 Costco gift card. In addition, consumers can check progress towards reward on branded microsite. Snipp is managing program end-to-end, from receipt validation to microsite to customer service to reporting.