Beam Suntory wanted to drive sales and brand preference for its Jim Beam Bourbon Whiskeys throughout Virginia ABC stores.
Snipp created an engagement sweepstakes was around entertaining at home by offering a prize of a Jim Beam branded foosball table – perfect for the game room! The Jim Beam in-store advertising featured some of the popular Jim Beam flavors and cocktails. Virgina consumers could simply text BEAM to 811-811 and receive a link to the Snipp created age and state gated microsite https://www.vafoosballsweeps.com/ to enter the sweepstakes. Snipp administered the Sweepstakes on its turnkey platform. Incremental displays, used to drive sales, were secured throughout Virginia ABC stores.