Mars was looking to drive sales across their portfolio of products at Walmart. Walmart buyers have been requesting them for programs that are simple to execute and can drive purchase both in-store & walmart.com
Snipp developed a text only program where consumers who spend $20 of qualifying Mars Nutro products get a $5 Walmart e-gift card, and consumers who spend $40 get a $10 Walmart e-gift card! Consumers simply have to Submit image of valid receipt by texting the keyword CLEAN to 811-811. The entire program is done through text for a simple user experience.