White Paper

White Paper | Consumer Loyalty

Loyalty Programs Work for Luxury Brands

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

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White Paper | BRAND ADVOCATES

Making B2B better – A Guide

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online medium...

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White Paper | Mobile Receipt Processing

Shopper Marketing Tech: 2018 Trends

“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store la...

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Apparel Industry Guide | White Paper

Trending Digital Marketing Solutions for the Apparel Industry

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....

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White Paper | Home Cleaning Industry

Cleaning Up in the Home Care Industry

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

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White Paper | Digital Marketing

2018 Digital Prescriptions for the OTC Pharma Market

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

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White Paper | Consumer Loyalty

Outtakes from the Loyalty “Blooper Reel” That Will Have You Calling for “Take Two”

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

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Owned-Paid-Earned Media | White Paper

Power Up your Promotions – The Amplification Toolbox

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...

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White Paper | Consumer engagement

Industry Trends 2017 – CPG Personal Care

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

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White Paper | Checklist

INSPIRING MODERN MILLENNIALS – Trends, Insights, and Making Connections

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and techn...

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White Paper | Loyalty

The New Approach to Loyalty

One of the main things I hear in the space is that brands are satisfied because they have a high enrollment. But how effective can high enrollment be ...

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White Paper | Receipt Processing

Whitepaper: A New Era for Consumer Rebates

Our recent whitepaper on Digital Rebates examines the ways in which the traditional rebate process has become an antiquated, ineffective way to create...

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CustomerExperience | White Paper

Trends in Loyalty Programs – White Paper

More and more brands are now waking up and realizing that Customer Experience is the New Battlefield. Across industries, the level of competition has ...

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