White Paper

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online medium...

Marketing to the Next Generation – Gen Z Well, it’s officially happened; the generation of youth glued to their smartphones are becoming adults. Proje...

“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store la...

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and techn...

One of the main things I hear in the space is that brands are satisfied because they have a high enrollment. But how effective can high enrollment be ...

Our recent whitepaper on Digital Rebates examines the ways in which the traditional rebate process has become an antiquated, ineffective way to create...

More and more brands are now waking up and realizing that Customer Experience is the New Battlefield. Across industries, the level of competition has ...