Uncategorized

Halloween Marketing | Uncategorized

A Halloween Marketing Bag of Tricks!

Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a g...

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events | Uncategorized

Heading to Groceryshop 2019? We would love to meet with you!

We are excited to be at Groceryshop 2019 this September in Las Vegas, the industry’s most anticipated event for Grocery and CPG innovation!

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women in information technology | Uncategorized

Women in Tech: An interview with Rosalynn Chong, Director of Engineering – Snipp Interactive

An interview with Rosalynn Chong, Director of Engineering, Snipp Interactive – by Megan Prikhodko, COO, Snipp Interactive “If you can find something t...

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Sweepstakes | Drive sales

Getting Into The Spirit: How Halloween Marketer’s Can Win This “Boo”ming Season

Trick or treat! Three words that probably would never spend time in the same sentence if not for one famous holiday. Halloween continues to remain a v...

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Uncategorized

Why Strategy Beats Luck On St. Patrick’s Day

Any alcohol brand worth its whisky knows that simply hoping for eager consumers to follow the rainbow and find the pot of gold is a waste of time. Alc...

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brand insights | Uncategorized

What’s In Your Basket – Holiday Edition: Analyzing Key Holiday Periods

The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...

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Uncategorized

How to Activate On-Premises Loyalty Programs

A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 That notion of forming a loyalty community is a great opportunity for m...

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Uncategorized | Loyalty Programs

New Connections – Loyalty In The Grip of the Sharing Economy

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspac...

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Consumer Loyalty | Uncategorized

3 Data Promo Tips You Can Count On

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

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Owned-Paid-Earned Media | White Paper

Power Up your Promotions – The Amplification Toolbox

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...

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Drive sales | Uncategorized

Two Steps to See Real Back-To-School Loyalty Results

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

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Contests | Uncategorized

Industry Trends 2017 – CPG Alcohol

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

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Uncategorized

The Power of GAMIFICATION – Participation, Engagement, Loyalty

Gamification as a concept is not necessarily a new one, although the term itself may very well be. The basic premise of gamification is that it uses g...

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Uncategorized

Q&A: Connecting and Building Customer Loyalty with Millennial Moms

This following Q&A between Loyalty360’s Jim Tierney, and Camille Kennedy from Snipp, first appeared on the Loyalty360.org, April 22, 2016

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Uncategorized

Podcast: Engaging Millennials at Retail

Millennials are constantly in focus for marketers and being equipped with the latest information on them is imperative to successfully crafting in-sto...

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Drive sales | Contests

Part 2: How Effective is Discounting your Product?

Many people in the CPG industry are coming to the realization that the consumer product landscape is increasingly disjointed. Due to the competitive l...

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Drive sales | Contests

How Effective is Discounting your Product?

Each year, the CPG industry spends $300B a year on trade promotions.

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