Trends (2)

Brand Loyalty | Consumer engagement

Loyalty Marketing in 2018: What You Need to Know

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

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White Paper | Consumer Loyalty

Outtakes from the Loyalty “Blooper Reel” That Will Have You Calling for “Take Two”

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

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Consumer Loyalty | Brand Loyalty

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

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Uncategorized | Loyalty Programs

New Connections – Loyalty In The Grip of the Sharing Economy

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspac...

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Receipt Analysis | Receipt Processing

What’s In Your Basket (Special Edition): How Geography Affects Basket Size

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purc...

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Consumer Loyalty | Uncategorized

3 Data Promo Tips You Can Count On

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

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snipp news | Trends

Predictions from the Path to Purchase Expo 2017

Countless innovations, brilliant minds, and inspiring stories have defined this year’s Path to Purchase Expo – and it’s not over yet! We’ve been busy ...

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White Paper | Consumer engagement

Industry Trends 2017 – CPG Personal Care

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

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Data Science | Trends

New Trends in Loyalty Program Data Science

When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, global director of Snipp, to find out the latest trends that loyalty m...

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Trends

Industry Trends 2017 – CPG Pet Care

A lot of American homes now include pets. According to a 2017-2018 National Pet Owners Survey, they number in the millions — 84.6 million, to be more ...

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Trends | Industry Trends

Industry Trends 2017 – CPG Food

General Landscape Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market...

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Data Insights | Receipt Processing

What’s In Your Basket: Consumer Shopping Habits by Day of Week

In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...

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Consumer Loyalty | Brand Loyalty

Loyalty Through Two Lenses: Retailers & Consumer

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

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Receipt Processing | Mobile Receipt Processing

What’s in Your Basket: How Much Do You Actually Know About the Time of Day Consumers Shop?

There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...

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White Paper | Checklist

INSPIRING MODERN MILLENNIALS – Trends, Insights, and Making Connections

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and techn...

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Virtual Reality | Wearable Tech

Shopper Marketing Tech: 2017 Game Changers

Last year, Snipp published a guide to Shopper Marketing Tech Game Changers. We saw more brands embracing omni-channel technology, personalized showroo...

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Receipt Processing | Basket Analysis

RECEIPT DATA: A MARKETING GOLD MINE

RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts conta...

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Cash Back | SnippRebates

The Complete Checklist for a Successful Rebates Program

Rebates are a tried and true tool for marketers looking to engage consumers and drive the bottom line. Since going digital, the rebates experience has...

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